Keep in mind that you don't need to think of Google as your audience. You write for your visitors and not for Google. Google's search bots and individual users may be confused when they see multiple domains for what appears to be one master brand. Undergoing cataract surgery is a …

Schema microformatting is the generally accepted system of categorization on the web, sponsored by Google, Microsoft, Pinterest, Yandex, and other major brands. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Car parts, particularly …

The development of marketing programs to create interplay between consumers and businesses, or interactive marketing, assists two-way communication and customer involvement. Moreover, major algorithm updates like Panda and Penguin have changed the search results in significant ways. Have you tried listing your organisation in a Free UK Business Directory - (I've …

Let's face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in handy. Negative SEO is at once a huge threat and less of a threat than people imagine. Figure out what your …

However, there's also a danger in growing too quickly; if you try to reach out to high-level publishers before you've built a decent level of authority yourself, you'll end up facing more rejection than acceptance, rendering your efforts useless. The old method was one of percentage, making sure your targeted …

There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher's query. Write more than one time for each website. Build a relationship. Put …

For SEO to work, the search engines must see off website activity. This means other websites need to mention you and/or link to you. There are many web spiders. As the usage of consumer-generated reviews continues to rise, the marketing challenge will be managing this aspect of consumer word-of-mouth …

Consumer-generated advertising works best when targeted to current customers and customers who have high levels of brand loyalty. Consumers who are highly involved in a particular product category pay attention to an informational ad. The diminishing impact of online advertising and the high percentage of ads that are never viewed …