For SEO to work, the search engines must see off website activity. This means other websites need to mention you and/or link to you. There are many web spiders. As the usage of consumer-generated reviews continues to rise, the marketing challenge will be managing this aspect of consumer word-of-mouth …

Consumer-generated advertising works best when targeted to current customers and customers who have high levels of brand loyalty. Consumers who are highly involved in a particular product category pay attention to an informational ad. The diminishing impact of online advertising and the high percentage of ads that are never viewed …