What are the merits of SERPs on today's web?

Let's face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in handy. Negative SEO is at once a huge threat and less of a threat than people imagine. Figure out what your …

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What your mum didn't tell you about page impressions

However, there's also a danger in growing too quickly; if you try to reach out to high-level publishers before you've built a decent level of authority yourself, you'll end up facing more rejection than acceptance, rendering your efforts useless. The old method was one of percentage, making sure your targeted …

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Search marketing implications related to canonical URLs

For SEO to work, the search engines must see off website activity. This means other websites need to mention you and/or link to you. There are many web spiders. As the usage of consumer-generated reviews continues to rise, the marketing challenge will be managing this aspect of consumer word-of-mouth …

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XML Sitemap Generators

Consumer-generated advertising works best when targeted to current customers and customers who have high levels of brand loyalty. Consumers who are highly involved in a particular product category pay attention to an informational ad. The diminishing impact of online advertising and the high percentage of ads that are never viewed …

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