The development of marketing programs to create interplay between consumers and businesses, or interactive marketing, assists two-way communication and customer involvement. Moreover, major algorithm updates like Panda and Penguin have changed the search results in significant ways. Have you tried listing your organisation in a Free UK Business Directory - (I've …

Let's face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in handy. Negative SEO is at once a huge threat and less of a threat than people imagine. Figure out what your …

However, there's also a danger in growing too quickly; if you try to reach out to high-level publishers before you've built a decent level of authority yourself, you'll end up facing more rejection than acceptance, rendering your efforts useless. The old method was one of percentage, making sure your targeted …

There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher's query. Write more than one time for each website. Build a relationship. Put …

For SEO to work, the search engines must see off website activity. This means other websites need to mention you and/or link to you. There are many web spiders. As the usage of consumer-generated reviews continues to rise, the marketing challenge will be managing this aspect of consumer word-of-mouth …

Consumer-generated advertising works best when targeted to current customers and customers who have high levels of brand loyalty. Consumers who are highly involved in a particular product category pay attention to an informational ad. The diminishing impact of online advertising and the high percentage of ads that are never viewed …