When consumers do not have a specific brand they believeis significantly superior, they more readily switch brands. You must focus on where and how your keywords are placed on your web page. Offer little food and you'll provide little for Google to use to understand the focus of your site's …

Work to improve your page load time so your users will actually want to stay and interact with your site. Here's what you can do. Although we're nowhere near that point yet, the question has been raised as to whether Google's increased focus on mobile-friendliness, which often involves providing answers …

It is also worth checking out your main competition to see which keywords they are targeting. Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to …