You can include video content in your sitemap (which I discuss in article 15) or create a special mRSS (media RSS) feed, providing the video title, description, a thumbnail URL, and so on. This means that site speed is becoming even more important. Would you consider buying a personalised video …

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page …

Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. Backlinks give the impression that you're an authority in your given industry. Chances are, there are dozens, if not hundreds of companies much like yours …

SEO even matters once you get someone to your site. We can all relate to times we really want to find an answer to something specific, yet the top ranking sites are answering a different question. Most brands seek to reach multiple audiences. I asked where I could find antique …