Actionable tips on widgets and Twitter

When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users' mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and …

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Latest developments in ROI

When you go to the Yahoo! Google sees a subdomain as a different website, while a subdirectory is just a part of your main site. This is important, because your site may have a load of link juice and authority. More of that will carry over to a subdirectory than …

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Mobile-First Indexing: Fix issues around ROI

The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they'll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels …

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At last - revealed: the secret to hits

Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that's generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you're getting positive results after 6 months these will compound after 12 …

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Pay attention to gateway sites

Developing global brands might be the ultimate goal; however, the marketing team still considers each local market's unique features and should be sensitive to supporting and developing local brands. It's super tempting to right (perceived) wrongs online. Search engines use alt text to identify the content of a page, since …

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