A #1 ranking means that when people search for a particular term, your web page is the first result (apart from promoted results, featured snippets, and answer boxes, which we'll talk about later in this guide). Clickbait is often not a way to improve your site's SEO. A high authority …

For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. This archive is called an index. Every search engine has its own methods for gathering and prioritizing content …