Meaty meta descriptions may affect your Google algorithms tactics

The final level of an IMC program adds the integration tools needed to make sure the company effectively serves all customers. Quality content rules the digital landscape, yes - but what's often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in …

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Pay attention to gateway sites

Developing global brands might be the ultimate goal; however, the marketing team still considers each local market's unique features and should be sensitive to supporting and developing local brands. It's super tempting to right (perceived) wrongs online. Search engines use alt text to identify the content of a page, since …

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What everyone ought to know about LSI

It is also worth checking out your main competition to see which keywords they are targeting. Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to …

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XML Sitemap Generators

Consumer-generated advertising works best when targeted to current customers and customers who have high levels of brand loyalty. Consumers who are highly involved in a particular product category pay attention to an informational ad. The diminishing impact of online advertising and the high percentage of ads that are never viewed …

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