Mobile-First Indexing: Fix issues around ROI

The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they'll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels …

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Pay particular attention to local search when performing an audit

Google (or a similar search engine) then fetches results based in part on site authority, but mostly based on the relevance to that given query. It's always much better to have multiple web pages relating to different keywords and phrases. From retro Polaroid cameras to cookbooks for curing a hangover …

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Is link a Google ranking signal?

If it's making a major change to its core algorithm, this isn't possible, but if it's making a number of smaller tweaks, it typically releases them all at once as a pack. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for …

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Focus on ROI Instead of link building

Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. https://) can cause Google to index one page twice over and register that …

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Reasons why you cannot learn link building well

Before going into each available hosting option, it is important to choose your operating system, web and application server, database, and development platforms. When Google penalizes sites, it usually does so by dropping ranks and thus, visibility and traffic. The expensive price of a real artisan pashmina is due to …

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Fun with metrics for now

There is no one quick fix for breaking through the rankings and getting yourself on top, unless you're willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. You're going to add pages, remove pages, and possibly restructure entire swaths of …

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Tightening up on meta description

Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site's content today, you can start to move in the right direction. Otherwise, you could be penalized for over-optimizing offsite. A simple search on Bing for leased line …

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Useful tips from experts in onsite SEO

Schema microformatting is the generally accepted system of categorization on the web, sponsored by Google, Microsoft, Pinterest, Yandex, and other major brands. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Car parts, particularly …

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Lets get down to SEO business

In these instances, you leave it to the search engines to make the decision on which page is the correct one. If you have a simple HTML-based site, moving hosting providers is not a particularly difficult process, whether you are doing it yourself or asking your web-design firm to do …

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Now, SEO is not just about getting traffic. Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. Does anyone know where I can find the best Technical SEO Audit ? For SEO Agency most part, mobile SEO is going to …

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The mysterious world of page impressions

The development of marketing programs to create interplay between consumers and businesses, or interactive marketing, assists two-way communication and customer involvement. Moreover, major algorithm updates like Panda and Penguin have changed the search results in significant ways. Have you tried listing your organisation in a Free UK Business Directory - (I've …

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Thinking about page rank makes everything OK

Yet another important factor when it comes to content and the search engines is how fresh your content is. Use this sparingly, however it's not for every article, every time. Getting BT leased lines used to be the only option in the UK but now there are other options for …

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Actionable tips on nofollow links and Twitter

But when Google ensures users are getting the best experience and truly unique and relevant content, the likelihood of Google remaining the top search engine is much greater than if the search engine produced irrelevant results and links to mostly spam sites. Assessing which keywords to go after first is …

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How does organic search improve search rankings?

Marketers should design social media programs to engage consumers. As Google's preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. The typical human brain can only handle so much information at a time. Recently, I came across …

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Hire the Most Experienced People

Most of the time, you need to support your value proposition with additional information to convince buyers to take action. In addition to link quality and volume, the anchor text being used is also a factor. Googlebot uses HTTP status codes to find out if something went wrong when crawling …

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What are the merits of SERPs on today's web?

Let's face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in handy. Negative SEO is at once a huge threat and less of a threat than people imagine. Figure out what your …

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What your mum didn't tell you about page impressions

However, there's also a danger in growing too quickly; if you try to reach out to high-level publishers before you've built a decent level of authority yourself, you'll end up facing more rejection than acceptance, rendering your efforts useless. The old method was one of percentage, making sure your targeted …

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Personalization counts: how does link bait fit into this?

Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. Backlinks give the impression that you're an authority in your given industry. Chances are, there are dozens, if not hundreds of companies much like yours …

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Make it sufficiently broad in terms of metrics

When consumers do not have a specific brand they believeis significantly superior, they more readily switch brands. You must focus on where and how your keywords are placed on your web page. Offer little food and you'll provide little for Google to use to understand the focus of your site's …

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Want a thriving business? Focus on offsite SEO

They make sure the message cuts through noise and clutter. Company leaders allocate money based on what they feel can be spent. Meta descriptions don't carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique …

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At last - revealed: the secret to hits

Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that's generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you're getting positive results after 6 months these will compound after 12 …

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Search marketing implications related to canonical URLs

For SEO to work, the search engines must see off website activity. This means other websites need to mention you and/or link to you. There are many web spiders. As the usage of consumer-generated reviews continues to rise, the marketing challenge will be managing this aspect of consumer word-of-mouth …

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Understand about reporting

If you use different colors to distinguish visited from unvisited links or navigation, be sure that there is enough contrast to set apart the two states. Treat it like a mini-title for the following section of text. Outreach is a method of proactively acquiring backlinks to your website by contacting …

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Boost site speed and utilise widgets

SEO even matters once you get someone to your site. We can all relate to times we really want to find an answer to something specific, yet the top ranking sites are answering a different question. Most brands seek to reach multiple audiences. I asked where I could find antique …

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Lessons I've learned from quality

If you have large sections of duplicate text page-to-page - that is a problem that should be targeted and removed. Google will rank your page highly if it believes it holds valuable content for the reader, so always make sure it appeals to your target audience. Visual consistency becomes especially important …

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How to really understand link bait

It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. To accomplish this, you can use the old technique of URL rewriting. Higher prices shouldn't be used to reward loyalty, but you can use price premiums as a way to offset the costs …

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