Keep in mind that you don't need to think of Google as your audience. You write for your visitors and not for Google. Google's search bots and individual users may be confused when they see multiple domains for what appears to be one master brand. Undergoing cataract surgery is a …

Schema microformatting is the generally accepted system of categorization on the web, sponsored by Google, Microsoft, Pinterest, Yandex, and other major brands. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Car parts, particularly …

The development of marketing programs to create interplay between consumers and businesses, or interactive marketing, assists two-way communication and customer involvement. Moreover, major algorithm updates like Panda and Penguin have changed the search results in significant ways. Have you tried listing your organisation in a Free UK Business Directory - (I've …

But when Google ensures users are getting the best experience and truly unique and relevant content, the likelihood of Google remaining the top search engine is much greater than if the search engine produced irrelevant results and links to mostly spam sites. Assessing which keywords to go after first is …

I recommend going back at least 1 year and gathering data for how your content performed the year before. It can be difficult to discern if you have a Bing penalty unless it's severe. Want to make sure you don't have any multiple H1s lingering on your site? Would an …

When consumers do not have a specific brand they believeis significantly superior, they more readily switch brands. You must focus on where and how your keywords are placed on your web page. Offer little food and you'll provide little for Google to use to understand the focus of your site's …

Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that's generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you're getting positive results after 6 months these will compound after 12 …

In short, content flagged as "thin" is not inherently bad; however, it is almost always less valuable to visitors as unique, carefully written content. You need to ask many other questions as well. I am probably doing the safest thing, as that could be seen as manipulative if I intended …

Work to improve your page load time so your users will actually want to stay and interact with your site. Here's what you can do. Although we're nowhere near that point yet, the question has been raised as to whether Google's increased focus on mobile-friendliness, which often involves providing answers …

The final level of an IMC program adds the integration tools needed to make sure the company effectively serves all customers. Quality content rules the digital landscape, yes - but what's often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in …