Search marketing implications related to canonical URLs

For SEO to work, the search engines must see off website activity. This means other websites need to mention you and/or link to you. There are many web spiders. As the usage of consumer-generated reviews continues to rise, the marketing challenge will be managing this aspect of consumer word-of-mouth …

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Lessons I've learned from quality

If you have large sections of duplicate text page-to-page - that is a problem that should be targeted and removed. Google will rank your page highly if it believes it holds valuable content for the reader, so always make sure it appeals to your target audience. Visual consistency becomes especially important …

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Identify What's Working and What Isn't with regards to duplication

Stick to these good practices and you'll be on your way to free traffic. This is particularly handy when other sites have copied our website pages and neglected to take out the Meta Author tag. Viral marketing messages include advertisements, hyperlinked promotions, online newsletters, streaming videos, and games. If you're …

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What everyone ought to know about LSI

It is also worth checking out your main competition to see which keywords they are targeting. Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to …

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