Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. It's hard to say exactly what the future holds for keywords (or SEO in general). I worked with a fabulous digital agency on an interesting project last month. Understanding Melting Dish …

When you go to the Yahoo! Google sees a subdomain as a different website, while a subdirectory is just a part of your main site. This is important, because your site may have a load of link juice and authority. More of that will carry over to a subdirectory than …

Google (or a similar search engine) then fetches results based in part on site authority, but mostly based on the relevance to that given query. It's always much better to have multiple web pages relating to different keywords and phrases. From retro Polaroid cameras to cookbooks for curing a hangover …

If it's making a major change to its core algorithm, this isn't possible, but if it's making a number of smaller tweaks, it typically releases them all at once as a pack. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for …

I strongly recommend you move to SSL as soon as you launch your blog. The first step to successful organic search marketing is in your website structure. Why do prices for Freelance SEO differ so much? The Vegan UK people are engaged in bringing the organic hits, while the digital …

Private brands have experienced a rollercoaster ride in terms of popularity and sales. The same principles apply to business-to-business purchasing activities. I understand that bespoke lens replacement surgery can provide excellent results. These Sitefire don't provide users with substantially unique or valuable content, and are in violation of our Webmaster …

Marketers should design social media programs to engage consumers. As Google's preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. The typical human brain can only handle so much information at a time. Recently, I came across …

A #1 ranking means that when people search for a particular term, your web page is the first result (apart from promoted results, featured snippets, and answer boxes, which we'll talk about later in this guide). Clickbait is often not a way to improve your site's SEO. A high authority …

Let's face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in handy. Negative SEO is at once a huge threat and less of a threat than people imagine. Figure out what your …

SEO even matters once you get someone to your site. We can all relate to times we really want to find an answer to something specific, yet the top ranking sites are answering a different question. Most brands seek to reach multiple audiences. I asked where I could find antique …

It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. To accomplish this, you can use the old technique of URL rewriting. Higher prices shouldn't be used to reward loyalty, but you can use price premiums as a way to offset the costs …