Enthusiastic about URLs

Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for some time, but only for desktop searches. First, they make it easy for visitors to find content on your site, and second, they enable …

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Latest developments in ROI

When you go to the Yahoo! Google sees a subdomain as a different website, while a subdirectory is just a part of your main site. This is important, because your site may have a load of link juice and authority. More of that will carry over to a subdirectory than …

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Pay particular attention to local search when performing an audit

Google (or a similar search engine) then fetches results based in part on site authority, but mostly based on the relevance to that given query. It's always much better to have multiple web pages relating to different keywords and phrases. From retro Polaroid cameras to cookbooks for curing a hangover …

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Is link a Google ranking signal?

If it's making a major change to its core algorithm, this isn't possible, but if it's making a number of smaller tweaks, it typically releases them all at once as a pack. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for …

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How does organic search improve search rankings?

Marketers should design social media programs to engage consumers. As Google's preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. The typical human brain can only handle so much information at a time. Recently, I came across …

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What are the merits of SERPs on today's web?

Let's face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in handy. Negative SEO is at once a huge threat and less of a threat than people imagine. Figure out what your …

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Boost site speed and utilise widgets

SEO even matters once you get someone to your site. We can all relate to times we really want to find an answer to something specific, yet the top ranking sites are answering a different question. Most brands seek to reach multiple audiences. I asked where I could find antique …

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How to really understand link bait

It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. To accomplish this, you can use the old technique of URL rewriting. Higher prices shouldn't be used to reward loyalty, but you can use price premiums as a way to offset the costs …

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